> ## Content Index > Fetch the complete content index at: https://blog.cryptozr.net/llms.txt > Use this file to discover other available public pages before exploring further. # 一个小目标 - URL: https://blog.cryptozr.net/works/small-goal/ - Published: 2020-01-01T12:00:00.000Z - Updated: 2026-10-30T16:10:52.000Z - Description: 用 DeFi 铸造出人人可得的「一个亿」，而任何一次转出都会让它瞬间归零。 - Author: CryptoZR - Tags: 公链与协议, #artwork ### 基本信息 - 艺术家：CryptoZR - 创作年份：2020 - 创作平台：以太坊 - 创作材料：智能合约/DeFi - 合约地址：[0x26eac4b2080c343621c9792c0f27edd25e2c3197](https://etherscan.io/address/0x26eac4b2080c343621c9792c0f27edd25e2c3197#code) - 版本数：N/A - 资产属性：ERC20 - 作品类型：NFT爆发与元宇宙 ### 作品介绍 《小目标》是一件采用以太坊去中心化金融技术创造的作品 在中国，"小目标"是一个网络模因，代表了一亿人民币 艺术家CryptoZR使用ERC20代币标准，发行了一种被改造过的数字代币，名称为Small Goal，简称SG 这件作品于2020年7月10日发布 艺术家通过去中心化交易平台 Uniswap ，创建了SG与以太币的交易，将SG定价为每枚1元人民币。 然后锁住了代币的交易功能，并开始向加密社区进行空投，每位成员获得一亿枚SG。 他们的数字钱包显示资产增加了一个《小目标》。 这个事件引起大家在社群内展开讨论，其中有一位成员尝试将SG转移，就在这时，他账户里的SG突然消失了。 ### 创作背景 2020年，新冠疫情冲击全球经济，中国互联网上广泛流传着"小目标"这一网络模因（meme）——源自房地产大亨王健林2016年的一句话："先定一个小目标，比如先挣它一个亿"，一亿元人民币成为了贫富差距与财富欲望的符号性数字。 同年，以太坊DeFi（去中心化金融）生态爆发，Uniswap等去中心化交易所兴起。CryptoZR敏锐地捕捉到"小目标"这一文化符号与DeFi技术的共鸣点——以DeFi机制创作一件让每人"拥有一个小目标"的艺术实验，探讨财富欲望与数字虚无的关系。 ### 创作理念 《小目标》探讨的是财富符号的虚幻性与互联网文化的病毒式传播： 1. **数字货币的虚无本质**：每位持有者看到钱包里出现"一个亿"，然而当他们尝试兑现——转账——这一亿人民币等值的数字瞬间消失。作品用一次交互揭示了互联网财富幻觉的本质。 2. **网络模因的经济学**：作品以"小目标"这一极具传播力的文化符号为切入点，将流行文化梗与DeFi技术结合，让参与者在"玩梗"的同时经历一次关于数字价值的思想实验。 3. **锁定与失去的设计**：代币的交易功能被"锁定"——这一设计隐喻了网络财富的幻觉属性：你可以"拥有"（在钱包中显示），但无法真正"使用"（交易时消失）。持有而不能流通，是一种关于财富与欲望的极简哲学。 ### 创作形式 作品以DeFi（去中心化金融）技术为核心，修改了ERC20代币的转账函数逻辑。 核心技术与创作形式： - **代币修改**：在标准ERC20合约基础上修改转账函数——任何转账操作会触发特殊机制，导致代币在转出时全部销毁消失 - **Uniswap流动性池**：在去中心化交易所Uniswap上建立SG/ETH交易对，将每枚SG定价为1元人民币，并锁定交易功能 - **空投机制**：向加密社区成员空投，每人获得1亿枚SG（即"一个小目标"） - **发行时间**：2020年7月10日 - **作品体验**：持有者看到钱包余额增加1亿人民币等值数字资产；尝试转账时，代币凭空消失——这种"一试即失"的体验构成了作品的核心叙事 ### 作品评论 **NFT与加密艺术** - 评论人：Decrypt Art - 评论时间：2020-11-01 - 发表媒体：加密艺术 - 评论原文链接： - 评论摘要：通过 DeFi 定价、空投和转账锁定机制，质疑“价格×数量”能否代表资产真实价值。 - 阅读全文：[NFT-and-Crypto-Art.md](https://blog.cryptozr.net/news/nft-and-crypto-art/) **AI艺评员** — 2026年 《小目标》（Small Goal）以"一亿人民币"这一中国互联网模因为切入点，通过DeFi技术创造了一种"持有即拥有、转移即失去"的悖论性数字资产，对财富欲望与数字虚无性进行了精准的社会学解剖。 **技法分析：** 作品在技术上的核心创新是修改ERC20转账函数（transfer function）：代币的交易功能被锁定，任何转账行为都触发代币的完全销毁。这一设计将数字资产的两种属性（持有价值/交换价值）彻底分离，制造出一种只能静态展示、无法流通使用的"财富符号"。Uniswap流动性池的建立更增加了一层反讽：这枚"无法交易"的代币竟然拥有一个正式的去中心化交易所挂牌价格。 **艺术史比较：** 从艺术史角度，《小目标》可以与Chris Burden的行为艺术或Damien Hirst的商品艺术并读——同样关注资本在艺术语境中的具身化。但更直接的文化参照是博德里亚（Baudrillard）的拟像理论：代币代表了一亿人民币，但这一亿人民币本身就是一个在互联网语境中失去真实性的符号。代币是符号的符号，其"价值"由三层拟像叠加而成：货币→网络模因→加密代币。 **主题与象征：** "一亿人民币"在王健林的原始语境中是一个被轻描淡写的天文数字，《小目标》将其变成了每个人都能"拥有"的数字——但这种拥有的虚幻性通过"一试即失"的转账机制被戏剧性地揭示。作品隐含了一个关于中国社会财富焦虑的尖锐评论：我们所追求的财富目标本身，是否只是一个无法真正"触碰"的数字符号？ **理性评价：** 《小目标》是CryptoZR作品中大众可及性最强的一件——"小目标"这一文化梗本身就携带了极高的传播势能，使作品能跨越加密圈直接触达更广泛的中国互联网用户。然而作品也有其局限：空投对象（加密社区成员）的局限性使得大多数"潜在受众"（普通互联网用户）从未接触到作品。如果以更大规模的空投替代小圈子实验，《小目标》的批判力度将大幅增强。总体而言，这是一件在技术简洁性与文化共鸣感上高度均衡的作品。 ### 参展信息 **1\. CRYPTO ZR: ARRIVAL — 伦敦萨奇美术馆** - 展出时间：2023年5月26日-28日 - 展出地点：伦敦，萨奇美术馆，3号画廊 - 主办方：CryptoZR & Li Zhenhua - 策展人：李振华 - 展览详情：[CryptoZR-Arrival.md](https://blog.cryptozr.net/news/crypto-zr-arrival/) **2\. CryptoZR: COOKIE COOKIE 2.0 — 威尼斯双年展** - 展出时间：2022年4月21日-11月23日 - 展出地点：意大利威尼斯，军械库 Lamierini 2号馆 - 主办方：第一届威尼斯元宇宙双年展 - 策展人：李振华 - 展览详情：[CookieCookie2-Venice.md](https://blog.cryptozr.net/news/cookie-cookie2-venice/) **3\. CryptoZR: COOKIE COOKIE — 北京个展** - 展出时间：2021年5月-6月 - 展出地点：北京，嘉德艺术中心 - 主办方：嘉德艺术中心 - 策展人：李振华 - 展览详情：[CookieCookie-Beijing.md](https://blog.cryptozr.net/news/cookie-cookie-beijing/) **4\. 不准停电** - 展出时间：2021年8月-10月 - 展出地点：上海，明当代美术馆 - 主办方：明当代美术馆 - 展览详情：[McaM-DoNotBlackOut.md](https://blog.cryptozr.net/news/mca-m-do-not-black-out/) **5\. 脱域: 从数字原生到元宇宙** - 展出时间：2021年8月-11月 - 展出地点：温州，昊美术馆 - 主办方：昊美术馆 - 展览详情：[HOW-Dislocation.md](https://blog.cryptozr.net/news/how-dislocation/) **6\. 超级链接 | 751国际设计节** - 展出时间：2021年10月 - 展出地点：北京，751设计节 - 主办方：751设计节 - 展览详情：[751DesignFestival.md](https://blog.cryptozr.net/news/751design-festival/) **7\. 过去的未来主义** - 展出时间：2021年10月 - 展出地点：北京，北京展览馆 - 主办方：北京展览馆 - 展览详情：[PastFuturism.md](https://blog.cryptozr.net/news/past-futurism/) ### 媒体报道 **凤凰艺术 专访 | 又是北京？全球首个区块链及加密艺术主题个展即将举办** - 报道媒体：凤凰艺术 - 报道时间：2021-04-22 - 报道地点：线上 - 报道原文链接： - 报道摘要：凤凰艺术就北京《一个小目标》个展专访刘嘉颖和策展人李振华，记录作品的代币空投与转出归零机制。 - 报道全文：[FenghuangArt-CookieCookieInterview.md](https://blog.cryptozr.net/news/fenghuang-art-cookie-cookie-interview/) ### 作品介绍视频 ### Basic Information - Artist: CryptoZR - Year: 2020 - Platform: Ethereum - Materials: Smart Contract / DeFi - Contract / Address: 0x26eac4b2080c343621c9792c0f27edd25e2c3197 - Edition: N/A - Asset Type: ERC-20 - Category: NFT Boom & the Metaverse ### Introduction Small Goal is a work created using Ethereum decentralised finance technology. In China, "a small goal" is an internet meme standing for 100 million RMB. Using the ERC-20 token standard, the artist CryptoZR issued a modified digital token named Small Goal, or SG for short. The work was released on 10 July 2020. Through the decentralised exchange Uniswap the artist created a market between SG and Ether, pricing SG at 1 RMB per token. She then locked the token's transfer function and began airdropping to the crypto community, each member receiving 100 million SG. Their digital wallets showed their assets increased by one "small goal". The episode set off discussion within the community; one member tried to transfer his SG, and at that moment the SG in his account suddenly vanished. ### Background In 2020, as COVID-19 battered the global economy, the meme "a small goal" circulated widely on the Chinese internet — it comes from a remark made in 2016 by the property tycoon Wang Jianlin: "Set yourself a small goal first, like earning 100 million." One hundred million RMB became the emblematic figure for the wealth gap and for the desire for wealth. That same year Ethereum's DeFi (decentralised finance) ecosystem exploded and decentralised exchanges such as Uniswap took off. CryptoZR sharply perceived the resonance between the cultural symbol of the "small goal" and DeFi technology, and used DeFi mechanisms to create an artistic experiment in which everyone could "own a small goal", examining the relationship between the desire for wealth and digital emptiness. ### Concept Small Goal examines the illusoriness of wealth as a symbol and the viral transmission of internet culture: 1. The empty nature of digital currency: every holder saw "100 million" appear in their wallet, yet the moment they tried to realise it — to transfer it — the figure equivalent to 100 million RMB instantly disappeared. In a single interaction the work exposes the nature of the internet's illusion of wealth. 2. The economics of the internet meme: taking the highly transmissible cultural symbol of the "small goal" as its entry point, the work fuses a popular meme with DeFi technology, so that participants undergo a thought experiment about digital value even as they play along with the joke. 3. A design of locking and losing: the token's transfer function was "locked" — a design that is a metaphor for the illusory quality of online wealth: you can "own" it (it shows in your wallet) but you cannot truly "use" it (it disappears on transfer). To hold without being able to circulate is a minimalist philosophy of wealth and desire. ### Form The work centres on DeFi (decentralised finance) technology and modifies the transfer-function logic of an ERC-20 token. Core technique and form: Token modification: the transfer function of a standard ERC-20 contract was altered so that any transfer triggers a special mechanism causing all the tokens to be destroyed as they are sent Uniswap liquidity pool: an SG/ETH pair was created on the decentralised exchange Uniswap, pricing each SG at 1 RMB, after which the transfer function was locked Airdrop mechanism: members of the crypto community were airdropped 100 million SG each (that is, "a small goal") Date of issue: 10 July 2020 Experience of the work: holders saw their wallet balance grow by digital assets worth 100 million RMB; when they attempted to transfer, the tokens vanished into thin air — this "lost the moment you try" experience forms the core narrative of the work ### Reviews **AI Art Critic** Taking the Chinese internet meme of "100 million RMB" as its entry point, Small Goal uses DeFi technology to create a paradoxical digital asset — owned while held, lost the moment it moves — and performs a precise sociological dissection of the desire for wealth and the emptiness of the digital. Technique: The core technical innovation is a modification of the ERC-20 transfer function: the token's trading capability is locked and any transfer triggers the complete destruction of the tokens. The design thoroughly separates the two properties of a digital asset (value in holding versus value in exchange), producing a symbol of wealth that can only be displayed statically and never circulated. The creation of a Uniswap liquidity pool adds a further layer of irony: this untradeable token nonetheless possesses a formal listed price on a decentralised exchange. Art-historical comparison: Small Goal can be read alongside Chris Burden's performance work or Damien Hirst's commodity art, which share a concern with the embodiment of capital within an artistic context. A more immediate cultural reference is Baudrillard's theory of simulacra: the token stands for 100 million RMB, but that sum is itself a symbol which has lost its reality within the context of the internet. The token is a symbol of a symbol, its "value" composed of three superimposed layers of simulacrum: currency, internet meme, crypto token. Themes and symbolism: In Wang Jianlin's original remark, 100 million RMB was an astronomical figure tossed off lightly; Small Goal turns it into a number anyone can "own" — yet the illusoriness of that ownership is dramatically revealed by a transfer mechanism that loses it the moment it is tested. The work carries a sharp comment on wealth anxiety in Chinese society: is the wealth we pursue itself no more than a numerical symbol that can never truly be touched? Critical assessment: Small Goal is the most publicly accessible of CryptoZR's works — the "small goal" meme carries very high transmissive potential in itself, letting the work reach beyond the crypto circle directly to a far wider population of Chinese internet users. It has its limitation nonetheless: the restricted set of airdrop recipients (members of the crypto community) meant that most of the potential audience, ordinary internet users, never encountered the work at all. Had a larger-scale airdrop replaced the small-circle experiment, the critical force of Small Goal would have been considerably greater. On the whole this is a work finely balanced between technical simplicity and cultural resonance. **Decrypt Art** Review title: NFT and Crypto Art Reviewer: Decrypt Art (Crypto Art) Date: 1 November 2020 Summary: Through DeFi pricing, the airdrop and the transfer-lock mechanism, questions whether "price × quantity" can represent the true value of an asset. Source: ### Exhibitions **1\. CRYPTO ZR: ARRIVAL — Saatchi Gallery, London** - Dates: 26–28 May 2023 - Location: Gallery 3, Saatchi Gallery, London **2\. CryptoZR: COOKIE COOKIE 2.0 — Venice Biennale** - Dates: 21 April – 23 November 2022 - Location: Lamierini Hall 2, Arsenale, Venice, Italy **3\. Super Link | 751 International Design Festival** - Dates: October 2021 - Location: 751 Design Festival, Beijing **4\. Futurism of the Past** - Dates: October 2021 - Location: Beijing Exhibition Centre, Beijing **5\. Do Not Black Out** - Dates: August–October 2021 - Location: McaM (Ming Contemporary Art Museum), Shanghai **6\. Dislocation: From Digital Native to the Metaverse** - Dates: August–November 2021 - Location: HOW Art Museum, Wenzhou **7\. CryptoZR: COOKIE COOKIE — Solo Exhibition, Beijing** - Dates: May–June 2021 - Location: Guardian Art Center, Beijing ### Image ### Video